Mickey Mouse has committed himself to cutting his greenhouse gases in half over the next four years.
Well, to be precise, its Mickey’s employer, Disney, which has made the commitment to cut their company-wide greenhouse gas emissions. And, furthermore, they plan to reduce their electricity consumption by ten per cent over the next five years.
Disney is a huge entertainment conglomerate, but it’s the theme parks, resorts and cruise ships which are bearing the brunt of the cuts. These three sectors account for around 90% of the Group’s total greenhouse emissions and just over 70% of electrical consumption.
These and other green targets were recently released in a comprehensive “Corporate Responsibility Report”, coming at the same time as the Group’s financial figures which showed that Disney is feeling the effects of the worldwide recession, with sales dropping across all its activities.
This has led a few cynics to suggest that Disney’s commitment to a green agenda might be more the result of a new financial reality, rather than a conversion to the eco cause.
Within the report, it laid bare its green ambitions, including a 2013 target to reduce by 50% the amount of waste destined to go to landfill sites. It also revealed that the Group’s two huge cruise ships were responsible for nearly half of the Group’s total yearly emissions of 566,000 tons a year. Disney’s resorts and theme parks pumped out about a total of 240,000 tons.
And in case you’ve wondered how fast the electricity meter spins at the Disney resorts, they also revealed that to light the parks and power the rides, it takes about 1.5 billion kilowatt hours of electricity, representing some three-quarters of the Group’s total electricity consumption. That’s some electricity bill every quarter.
Furthermore, the Disney Parks created nearly 300,000 tons of solid waste of which over half was sent to be buried in the earth. The rest was either recycled, re-used, donated to special causes, or composted.
Disney claims it will now be very pro-active in its attempts to be a green company. Such measures include testing hydrogen fueled cars, car pooling amongst its executives and the widespread use of solar panels where possible. And it has gone down the same route as many supermarkets by encouraging shoppers to use disposable bags, rather then relying on plastic bags in the Disney shops.
Also, the Group said it would form a working group that would have as its focus a remit to develop clean-energy strategies and strategies that will reduce the operation’s worldwide carbon footprint.
So, Mickey is turning green, although some might suggest that it’s the downturn that has caused such eco ambitions, it can only be hoped, says the consensus of watchdogs, that more major companies will follow their lead and begin to think hard about their carbon footprints.
Guest Article by Neil Camp